Every big store either online or offline
needs to stay up to date in order to survive in today’s global markets. Apple’s
iTunes is following exactly the same course so as to keep pace with the dynamic
industry they are in. In recent news, it says that the nine year old store is
making up with its cloud computing services as well as tapping its hands on
music tunes and social media. These changes will be displayed in the newer versions
of iPhone and iPad by the end of this year; or so they promise.
Better
iCloud Services
Since the details of this new face of
iTunes is unavailable due to no responsiveness on the subject matter by Apple.
But according to various news agencies the customers will be better able to
share and contribute in the music scene, which was not entirely possible in the
past. The reason may be the criticism of the copyrights holders who do not want
to give their property completely to the customers as this might reduce their
profit. This problem, however, has been deleted by the Apple store. Apple also
plans to focus on a better integration of their back end operations such as
iCloud. Research proves that Google, Amazon and Microsoft are doing a much
better job in this area therefore Apple has to work on it harder.
Clashing
with Competitors
Since the start of the store in 2003 iTunes
have been keeping up with the demand of new types of music, videos and books,
this trend however has increased exponentially within the last couple of years.
The reason might be the emergence of new stores which are now in direct
competition with iTunes. Another rationale may be the evolution of Samsung’s Galaxy
and its alliance with Android stores. As of last year the Galaxy had outsmarted
iPhone, and this happened to it for the first time. No wonder they are putting
their effort to redraw the store. When it was launched iTunes only displayed
music songs and people were happy with that now with more and more stores in
the market people are also demanding some thing more, which can be seen in the
current iTunes store, with TV shows, books, movies and apps encapsulating the
music. And all this will be more easily and sophisticatedly available in the
store by December; as expected. Some other unsatisfied services will also be
eliminated by this time.
Rooting
Out the Problems
Now with the fame of torrents
technology where customers can download any kind of books, music and movies for
free, iTunes was looking like a hundred year old typewriter. However competition
should be seen as an opportunity and that is exactly what Apple did. There are
some other improvements in social scene as well. Like in the past there was a
problem of poor integration of Facebook and Twitter accounts, either the
display was not working properly or the communication between the accounts was
slow. Apple has rooted out his problem as well.
Apple’s Ping
was supposed to the Facebook of music but an ironic kind of trouble emerged
with it; it’s not quite social! It does not even communicate efficiently with
other social giants. A person on Ping does not
know who is on Facebook or Twitter or what they are doing or rating. Another
problem that customers experienced was that Ping
does not look good with iTunes and it should be isolated. It should be made
into a proper social network. Some other difficulties also surfaced with
graphical interface, functionalities and advertisements. Probably due to these
reasons Apple has decided that Ping is not fun
anymore and it should be removed from their services by the end of this year. With
the competition increasing not only iTunes but the whole Apple industry is to
be made more easily detectable and discoverable as opposed to the current
working.
